Feminism Makes Us Smarter

FMUS wanted to create a platform that would become an all-in-one resource for feminists all over the world.

Two personas were targeted for the UX design:

1. The all-in: A feminist who already knows the movement, supports it fully, and is actively looking for tools to stay updated.
2. The shy adventurer: A person who is just discovering the movement, wants to learn more about it, and wishes to find ways to support it.
   

The requirements

1. The platform had to be inviting for first-time visitors and interesting for regular visitors.
2. It had to match the visual language of the brand.
3. A CMS function to create blog pieces.
4. E-commerce capabilities to sell branded products as a way of funding  the work on the platform.

Solution

A custom webflow website was created using the visual language of the brand. Through a mix of custom code and third-party integrations, these features were implemented on the site:

• A quiz that tests first time visitors on their knowledge of the movement
• Blog section with social media shareable quotes
• Mailchimp integration to sign-up for the different email communications
• Printful integration for e-commerce of branded pieces
  

I was uncharge of creating social media assets, i created dynamic ans static instagram posts featuring the 9 main values of the brand.

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I created an email template on mailchimp to inform feminists all over the world about the news and interesting topics from the ovement.
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The brand required printed collaterals that materialized the brand's identity.

Françoise requested the design of fashionable accessories that would help fund the work done on the platform.

I was in charge of and overseeing the production of the branded products and the design and production of printed collateral. These tasks included finding providers, print proofing, and coming up with a strategy to create a unified brand experience.